Planned Furniture Promotions

Welcome to Planned Furniture Promotions!

The Nation’s Premier High-Impact  Furniture Sales Event Company

We are proud of our long heritage of successful events. Started in 1962 by Gene Rosenberg and Paul Cohen, PFP has grown into the most popular and highly recommended event company in the United States. We are specialists in the furniture industry. We frequently say that “Our people make the difference.” Please take a few minutes to discover why Planned Furniture Promotions should be your first choice in high impact events. Thanks for visiting!


Reference Letters

It was an extremely difficult decision to close the Hitchcock stores. At nearly 200 years, Hitchcock is one of the oldest brands in the industry. As you know, because we intend to sell the brand after the sale of the furniture it was very important for us to protect our Intellectual Property and not damage the integrity of the brand during this event.

We did extensive due diligence in evaluating the firms that could represent Hitchcock during the most important sale of our company. I am glad that we selected PFP, and I am proud of the way PFP treated our employees, our customers and our brand. Hitchcock has employees with over 40 years of service and customers whose parents and grandparents own our products. Everyone, employees, customers and owners were happy with the results.

Hitchcock Fine Home Furnishings
New Hartford, CT
Ronald Coleman, President