Since 1962, Gene Rosenberg has been responsible for thousands of successful promotional events in the furniture industry including some of the largest and most profitable events. Today, PFP is recognized as the leading premier sale promotion company in the Home Furnishing Industry. In 1992, Gene founded Bob's Discount Furniture, which is recognized as one of the most successful and fastest growing retail chains in the furniture industry. He also participates on the Board of Directors for numerous charitable organizations including Big Brothers Big Sisters, Hebrew Home and Hospital, Hartford Jewish Federation and Chabad House. Gene resides with his wife Anja and family in Connecticut.