Board


Saturday, September 15th, 2012

Former retailer Angela Edwards appointed to Planned Furniture Promotions (PFP) team.

Author: Planned Furniture Promotions

Former furniture retailer Angela Edwards has joined liquidation and furniture sales event specialist Planned Furniture Promotions, Inc. (PFP) as Sr. Account Consultant.

Edwards joins PFP from Wahlquist Management Corp., where she was vice president of sales and marketing. Previously, Edwards owned and operated two furniture stores in Warner Robins and Macon, Ga. for nearly 17 years. She also has served as a marketing consultant with U.S. Broadcasting and stockbroker with Wachovia Securities, now known as Wells Fargo Securities.

In her new role with PFP, Edwards will work closely with retailers to “determine their promotional needs and develop the most effective, profitable, high-impact solutions,” said Tom Liddell, senior vice president of sales and marketing. “Angela comes to us with a wealth of retail and promotional experience. She’s well known and respected within the industry and has a high level of personal integrity and a creative, problem-solving approach. She will fit in well with our company, since those are qualities that PFP values highly and is known for as well.”

Angela Edwards

Edwards, who will report to the partners of the company, is the first woman to serve as an account executive on the Planned Furniture Promotions team.

Edwards opened the first of two Aunt Zelda’s stores in 1995. Over the years, Aunt Zelda’s was featured in national industry publications for its unique and eclectic product mix. The company received awards from Norwalk Furniture for ranking among its Top 5 stores in the nation and received Norwalk’s prestigious Cornerstone Award in 2008 for supporting and reflecting the ideals and principles of the company.

An active contributor to the industry, Edwards has served on the board of directors for the Georgia Home Furnishings Assn. for the past 15 years. In 2008, she served as president — only the second female president of the organization since its inception in 1954.

Edwards also is active in her community, serving as an executive board member of the Greater Macon Chamber of Commerce, executive board member and chairperson of the Better Business Bureau, board member of the Macon Downtown Rotary Club and Paul Harris Fellow in Rotary.

Edwards earned a bachelor’s degree from Georgia College and State University.

About Planned Furniture Promotions: Planned Furniture Promotions, Inc. (PFP), an affiliate of Gene Rosenberg Associates, LLC, is a foremost furniture industry specialist in conducting high impact promotional sales. Since 1962, PFP has specialized in creatively planning and successfully implementing thousands of sale promotions for national, regional and local retailers of all sizes that are interested in quitting business, retiring, raising cash, and achieving other urgent goals. PFP applies its unparalleled expertise and offers a broad range of services to help retailers maximize value including purchasing inventory using its substantial buying power, management, sales staffing, advertising, financing, and other critical areas. To learn more about PFP, visit www.pfpromotions.com.

Tuesday, April 10th, 2012

Colony House President Joins Planned Furniture Promotions

Author: Planned Furniture Promotions

Planned Furniture Promotions, Inc. (PFP) announced the addition of retail furniture veteran JR Diffee, the long-time President of Colony House Furniture, an upscale furniture showroom in Arlington, Virginia. JR joins PFP as its High End Event Consultant and will advise upscale retailers on how to use high-impact events to rejuvenate or reinvent their retail sales strategies.

Under JR’s stewardship, Colony House was widely recognized as one of the finest design-oriented retailers on the East Coast, as well as a company that consistently ranked among the top dealers of lines like Baker, Henredon and Hickory Chair. With an education and vast work experience in sales, marketing and insurance, JR joined his family’s business in 1985 and was appointed its president in 1991. JR successfully led the company in that role until last year when an offer was made on the company’s real estate. JR selected PFP—the leading specialist in high-impact, promotional furniture sales events—to conduct Colony Houses’ highly successful store closing sale.

After working with JR at the store closing sale, PFP’s team was highly impressed with his management and sales experience as well as his business and strategic acumen, and immediately asked him to join its team. “The high-end retailers have been some of the hardest hit by the economic downturn and many are in need of financial assistance,” said Tom Liddell, senior vice president, PFP. “We’ve successfully assisted many of the nation’s most well-known high-end retailers. JR has an intimate knowledge of their concerns and needs and will certainly be a huge asset in working with these clients”, Liddell added

JR is currently on the Board of Directors for the Arlington County Chamber of Commerce and is involved in the Leadership Arlington organization. He enjoys hiking, cycling and playing golf, and is a member of Congressional Country Club. JR is married and has four children.

PFP is a leading specialist in conducting high impact, promotional furniture retail sales. The company is responsible for developing and executing record-breaking premium store events for independent retailers including; Sussan’s in the Houston area, Bruno’s in Oklahoma City, Kornmeyers in Baton Rouge, Liberty in Jacksonville, Mastercraft Interiors in MD & VA, Homestead House in CA, Hitchcock Chair in CT along with others, such as Porter’s in Racine and Gabbert’s events in Texas. They’ve also handled many of the major-chain furniture liquidation sales in the U.S., including those for Wickes, Huffman Koos, Rhodes, Rosa’s and recently with RoomStore’s Texas outlets.

To learn more about Planned Furniture Promotions, please visit www.pfpromotions.com