furniture liquidation


Wednesday, February 20th, 2013

Greenbaum’s event being handled by PFP

Author: Planned Furniture Promotions

As Reported at Northjersey.com:

A high-end, heirloom-quality furniture manufacturer and seller that has called Paterson home for more than 60 years — whose clients include actors, kings and billionaires — is closing its massive showroom in the city’s downtown to open one closer to customers in Bergen County.

Jimmy Greenbaum and daughter Susan Greenbaum Gross, owners of Greenbaum Interiors. A 30,000-square-foot factory will remain in Paterson after the family closes its showroom.

VIOREL FLORESCU / STAFF PHOTOGRAPHER
Jimmy Greenbaum and daughter Susan Greenbaum Gross, owners of Greenbaum Interiors. A 30,000-square-foot factory will remain in Paterson after the family closes its showroom.

The decision by Greenbaum Interiors to shutter its 100,000-square-foot showroom, while leaving a company-owned, 30,000-square-foot factory in Paterson, is the latest blow to the state’s third-most populous city, dramatically diminishing the presence of a high-profile business that draws customers from North Jersey and New York State.

Greenbaum Interiors notified customers of its plans by mail last week and email this week, touting a sale that will slash prices by up to 65 percent to reduce its inventory enough to fit into a smaller showroom in Bergen County.

“If people won’t come here, there is nothing I can say or do to make them come,” said Susan Greenbaum Gross, president of Greenbaum Interiors. “We have to be close to our customers.”

No Bergen property has yet been identified. But the company, which has 55 employees, is looking for a 10,000-square-foot to 14,000-square-foot space at the northern end of Route 17 to house a showroom expected to open in the fall with 15 employees.

That would leave 35 workers and a 5,000-square-foot showroom in the Paterson factory, which will sell furniture. Greenbaum Interiors also has a 7,500-square-foot showroom with five employees in Morristown.

The company’s wealthy clients have included actor Eddie Murphy, who bought for his homes in Englewood and California; King Hussein of Jordan; and a Russian billionaire, whom the company declined to identify and who bought an entire houseful of furniture that was shipped to Russia.

Mayor Jeffery Jones said the Greenbaum family briefed him two weeks ago on its plan to close the Paterson showroom, but did not mention moving to Bergen County.

“It’s a big loss,” Jones said, though he noted that the company will retain a significant presence in the city.

“The clientele doesn’t come from Paterson, but the workers do,” he said. “The labor, the work, the storage, the repair — all that stays in our city.”

See the balance of the article, CLICK HERE

Saturday, June 30th, 2012

PFP Handles Successful Event at Drogen’s Home Furnishings

Author: Planned Furniture Promotions

From WKTV, Channel 2, Utica, NY

After more than 60 years, Drogen’s Home Furnishings in Oneonta closing

By Lexie O’Connor

Drogen's Closing after 60 Years

ONEONTA, N.Y. (WKTV) – Drogen’s Home Furnishings on Route 23 in Oneonta will close in July, after more than 60 years of furnishing homes across Central New York.

The close comes with the retirement of second generation owner Arnie Drogen, choosing to retire from the furniture business and focus his attention on the family electrical supply company.

“We saw a tremendous opportunity and very substantial growth in the electric supply industry and then the opportunity came and a local merchant said he was very interested, so we said this is a great opportunity,” said Drogen.

Drogen started working in what was then his parents store when he was just a young boy. Although the business has changed with competition from larger retail stores and online shopping, he feels there’s still a place for local retail.

“For me, it’s very clear there is definitely a place in this world for locally-owned, independent business who offer, service, competitive pricing and the personal touch,” says Drogen. “And what I have observed over the years, even though there’s been lots of competition to those kinds of sorts, I think the local businesses will endure a long time.”

Once closed, the property will remain a local furniture store, turning into Scholet Furniture.

Drogen anticipates the store to close sometime in July. He said it’s just a matter of when all the furniture is sold.

Tuesday, April 10th, 2012

Colony House President Joins Planned Furniture Promotions

Author: Planned Furniture Promotions

Planned Furniture Promotions, Inc. (PFP) announced the addition of retail furniture veteran JR Diffee, the long-time President of Colony House Furniture, an upscale furniture showroom in Arlington, Virginia. JR joins PFP as its High End Event Consultant and will advise upscale retailers on how to use high-impact events to rejuvenate or reinvent their retail sales strategies.

Under JR’s stewardship, Colony House was widely recognized as one of the finest design-oriented retailers on the East Coast, as well as a company that consistently ranked among the top dealers of lines like Baker, Henredon and Hickory Chair. With an education and vast work experience in sales, marketing and insurance, JR joined his family’s business in 1985 and was appointed its president in 1991. JR successfully led the company in that role until last year when an offer was made on the company’s real estate. JR selected PFP—the leading specialist in high-impact, promotional furniture sales events—to conduct Colony Houses’ highly successful store closing sale.

After working with JR at the store closing sale, PFP’s team was highly impressed with his management and sales experience as well as his business and strategic acumen, and immediately asked him to join its team. “The high-end retailers have been some of the hardest hit by the economic downturn and many are in need of financial assistance,” said Tom Liddell, senior vice president, PFP. “We’ve successfully assisted many of the nation’s most well-known high-end retailers. JR has an intimate knowledge of their concerns and needs and will certainly be a huge asset in working with these clients”, Liddell added

JR is currently on the Board of Directors for the Arlington County Chamber of Commerce and is involved in the Leadership Arlington organization. He enjoys hiking, cycling and playing golf, and is a member of Congressional Country Club. JR is married and has four children.

PFP is a leading specialist in conducting high impact, promotional furniture retail sales. The company is responsible for developing and executing record-breaking premium store events for independent retailers including; Sussan’s in the Houston area, Bruno’s in Oklahoma City, Kornmeyers in Baton Rouge, Liberty in Jacksonville, Mastercraft Interiors in MD & VA, Homestead House in CA, Hitchcock Chair in CT along with others, such as Porter’s in Racine and Gabbert’s events in Texas. They’ve also handled many of the major-chain furniture liquidation sales in the U.S., including those for Wickes, Huffman Koos, Rhodes, Rosa’s and recently with RoomStore’s Texas outlets.

To learn more about Planned Furniture Promotions, please visit www.pfpromotions.com

Saturday, November 19th, 2011

Former PFP clients… Rosa’s Bounce Back After Bankruptcy (excerpt from “The Buffalo News”)

Author: Planned Furniture Promotions

The three sons of the founder of the defunct Rosa’s Home Stores chain have opened stores selling furniture and bedding in two former Rosa’s locations in the Town of Tonawanda and Cheektowaga.
The sons, with the support of their father, opened Home Furniture Gallery outlets late last month on Sheridan Drive and this month on Union Road. The sons all held positions with Rosa’s Home Stores, which left more than 1,000 creditors when it filed for bankruptcy last December, but the Rosas say Home Furniture Gallery is an entirely separate enterprise. “It’s a brand-new business — it’s brand new,” said Paul F. Rosa, the founder of Rosa’s Home Stores who serves as chairman of Home Furniture Gallery.
The new stores promote a 30-day, money-back guarantee and offer customers the transparent choice of different levels of quality at a range of prices.
One main distinction between the old and new stores is Home Furniture Gallery isn’t selling electronics or appliances.
“There’s unprecedented pressure on profit margins for both appliances as well as consumer electronics,” said Burt P. Flickinger III, a Buffalo native and managing director of Strategic Resource Group, the retail consulting firm. Sons Paul M., David and Anthony Rosa say they are confident they can take on the local and national chains in what is a highly competitive furniture and bedding market.
They have opted not to use the Rosa’s name on the company, or in its advertising, but analysts believe their experience and reputation only can help them.
“They have a proven track record as a retailer,” said Michael C. Clark, CB Richard Ellis’ director of retail tenant services. The Home Furniture Gallery stores opened in former Rosa’s locations at 2880 Sheridan Drive, at Eggert Road, and at 3770 Union Road, near the Walden Galleria. David Rosa said the brothers oversaw modest renovations to the two stores, including knocking down some walls, putting on a fresh coat of paint and cleaning the carpets. The brothers all are vice presidents, with David serving as chief financial officer, Paul M. responsible for operations and Anthony overseeing sales.
Once they fill a few remaining open positions, the company will employ 50 workers, including a number who worked for Rosa’s Home Stores.
Tuesday, July 26th, 2011

After 63 years, Larry’s chooses Planned Furniture Promotions!

Author: Planned Furniture Promotions

WINDER — Larry and Dot Jones have experienced a lot of ups and downs in their 63 years of business in downtown Winder, but they’ve made it through them all and managed to come out the other side with a more devoted clientele than ever before.

Those devoted customers were left reeling when the couple announced last month that the sprawling, five-building furniture store, Larry’s Furniture, would close its doors at the end of the summer.

“We’ve been thinking about it for years; we’re both way past the age (when we could have retired),” said Larry Jones, now 88. “So this year we finally decided that we should stop.”

Their ages, along with the slow economy, helped them make the decision to close the store.

Now they’re using a months-long retirement sale to liquidate some of the merchandise — and more importantly, to give old friends and customers another chance to stop in and visit at the store that anchored downtown Winder and helped turn their houses into homes.

“It breaks my heart that they’re not able to keep on,” said JoAnn Morgan, a longtime customer who has never bought furniture from any other store. “Winder won’t be the same without this store. … I don’t know what Winder is going to do without them.”

Larry's occupies an entire city block with 5 buildings

Jones has been a part of the downtown business landscape since the late 1940s when he started a job managing the Easy Pay Tire Store after coming home from World War II. He was able to buy that store in 1948, two years after marrying Dot.

The couple renamed the store Larry’s Easy Pay Tire Store, and they soon expanded from affordable tires to home goods and appliances and, for a time, even sold Honda motorcycles. They opened Larry’s Furniture

in 1965 on North Broad Street.

Dot, always a fashion plate, loved furniture. When they started looking for a new venture, she began bringing pieces from Atlanta and dressing some of the store windows with furniture displays, Larry Jones said.

Her initiative helped the business grow into a five-building juggernaut that went head-to-head with big-box stores for years without flinching, he said.

Their secret to growing their business was that they loved working together, stayed involved in every aspect of the business and provided excellent service, Jones said.

“Our customer relations have always been excellent,” he said. “We’ve always tried to do the right thing for the right reasons.”

That slogan meant helping customers find what they needed at a price they could afford and generally treating everyone well, said Tommy Jennings, president of the Barrow County Chamber of Commerce and a longtime friend of the Joneses.

Jones even treated his competitors well, helping other furniture and home-goods merchants set up shop.

“They have just been the anchor of downtown Winder for so many years,” Jennings said. “He’s just a part of the fabric of the community who should never be forgotten.”

That won’t happen, said Morgan, the longtime customer. Almost every house in Barrow County has a couch or a dining room table that carries memories of the store with it, she said.

“It’s been an exciting journey for us,” Jones said. “We’re now doing business with the children and the grandchildren of our oldest customers. The older ones are gone, but the family still comes by when they need a piece of furniture or just to say hello.”

Tuesday, April 27th, 2010

Arnold’s Furniture

Author: Planned Furniture Promotions

It was very sad for a downtown 52 year old business to close but we have, with your help, accomplished this with dignity and good repute and I will always be appreciative of your company and staff. We could have never done this by ourselves.

Arnold’s Furniture
Tullahoma, TN
Patricia Mathis, President

Tuesday, April 27th, 2010

Hoover’s Furniture

Author: Planned Furniture Promotions

Customer service right to the very end. Our legacy is intact, and we thank you, Planned Furniture Promotions.

Now we are left with our buildings broom-clean, our integrity intact, and no added stress at the end of an era. We want to thank David Cosenza, Sr. and the PFP team for a job well done with the utmost integrity and professionalism.

Hoover’s Furniture
Lexington, KY
AF Dawahare, President

Tuesday, April 27th, 2010

AA Mooney Company

Author: Planned Furniture Promotions

It was extremely important to me that my staff who had worked very hard for me for many years he included and taken care of during this sale. This was done very effectively and my people became part of the PFP team. This was probably the most gratifying part of the sale and as important to me as the success of the sale.

AA Mooney Company
Bedford, NH
Mark E. Reingold, President

Tuesday, April 27th, 2010

Furniture Manufacturer’s Outlet

Author: Planned Furniture Promotions

I have had a relationship with PFP for a long time and always recommended them and really no one else. I put my reputation on the line whenever I make recommendations and I feel I am doing my dealers a service recommending your company with people like you and Roy.

Furniture Manufacturer’s Outlet
Chuck Peters, President

Tuesday, April 27th, 2010

Lowry’s Fine Furniture

Author: Planned Furniture Promotions

Delightful! The experiences that I’ve shared with Harvey and his staff will be something I will never forget. Should he or your organization ever need a recommendation, count on me to give you a perfect “10” in every category.

Lowry’s Fine Furniture
Gainesville, FL
James Lowry, President