Liquidation


Wednesday, February 20th, 2013

Greenbaum’s event being handled by PFP

Author: Planned Furniture Promotions

As Reported at Northjersey.com:

A high-end, heirloom-quality furniture manufacturer and seller that has called Paterson home for more than 60 years — whose clients include actors, kings and billionaires — is closing its massive showroom in the city’s downtown to open one closer to customers in Bergen County.

Jimmy Greenbaum and daughter Susan Greenbaum Gross, owners of Greenbaum Interiors. A 30,000-square-foot factory will remain in Paterson after the family closes its showroom.

VIOREL FLORESCU / STAFF PHOTOGRAPHER
Jimmy Greenbaum and daughter Susan Greenbaum Gross, owners of Greenbaum Interiors. A 30,000-square-foot factory will remain in Paterson after the family closes its showroom.

The decision by Greenbaum Interiors to shutter its 100,000-square-foot showroom, while leaving a company-owned, 30,000-square-foot factory in Paterson, is the latest blow to the state’s third-most populous city, dramatically diminishing the presence of a high-profile business that draws customers from North Jersey and New York State.

Greenbaum Interiors notified customers of its plans by mail last week and email this week, touting a sale that will slash prices by up to 65 percent to reduce its inventory enough to fit into a smaller showroom in Bergen County.

“If people won’t come here, there is nothing I can say or do to make them come,” said Susan Greenbaum Gross, president of Greenbaum Interiors. “We have to be close to our customers.”

No Bergen property has yet been identified. But the company, which has 55 employees, is looking for a 10,000-square-foot to 14,000-square-foot space at the northern end of Route 17 to house a showroom expected to open in the fall with 15 employees.

That would leave 35 workers and a 5,000-square-foot showroom in the Paterson factory, which will sell furniture. Greenbaum Interiors also has a 7,500-square-foot showroom with five employees in Morristown.

The company’s wealthy clients have included actor Eddie Murphy, who bought for his homes in Englewood and California; King Hussein of Jordan; and a Russian billionaire, whom the company declined to identify and who bought an entire houseful of furniture that was shipped to Russia.

Mayor Jeffery Jones said the Greenbaum family briefed him two weeks ago on its plan to close the Paterson showroom, but did not mention moving to Bergen County.

“It’s a big loss,” Jones said, though he noted that the company will retain a significant presence in the city.

“The clientele doesn’t come from Paterson, but the workers do,” he said. “The labor, the work, the storage, the repair — all that stays in our city.”

See the balance of the article, CLICK HERE

Saturday, September 15th, 2012

Planned Furniture Promotions hired to handle Bob’s Furniture Gallery’s Liquidation event

Author: Planned Furniture Promotions

Bob’s Furniture Gallery Announces Going-Out-Of-Business Sale

Fourth-generation retailer grew with Joplin since shortly after WWII

JOPLIN, MO—Bob’s Furniture Gallery, which has grown with Joplin to fill over half a city block, is closing its downtown store at 1736 South Main Street with a going-out-of-business sale to liquidate inventory.

Bob's Furniture Gallery, Joplin, MO

Bob’s Furniture Gallery was originally opened in 1947 as Church Furniture Company by Raymond Church, the current owner’s great-grandfather. When Raymond Church retired in 1958, the business was purchased by his son, Floyd, and daughter, Mildred Vobbe. Bob Parrish acquired the store in 1962 and then decided to change the store’s name to Bob’s Discount in 1969.

Family members point out that Bob’s Discount was always a bit of a misleading name, because, with the name change, Bob Parrish began adding more and more high-quality furniture—which gave the store a reputation as the place in Joplin where customers could get better quality for less. That tradition has continued since Mark Parrish, the store’s current owner, joined the operation in 1981 and took over with his father’s unexpected death in 2009.

“The final sale truly is a celebration of the four generations of my family who have been privileged to have the patronage of so many in the Joplin area over so many years, as Bob’s Furniture Gallery grew into the largest furniture store in Southwest Missouri,” said Parrish, who has worked in the store since 1981. “We look forward to seeing many old friends during the sale.”

Everything in the historic 10-building store that has been growing in the same location since 1947 will be sold prior to the closing. Bob’s prominently features furniture products from well-known furniture brands such as Thomasville and Flexsteel, and from other recognized names like Lexington, Pulaski and Howard Miller, as well as Sealy and Tempur-Pedic mattresses.

“Over the years, Bob’s Furniture Gallery has thrived by offering quality furniture at a discount price,” Mark Parrish said. “What we’re celebrating are the customers who’ve made us successful by embracing us and our desire to serve all of our customers with honesty, integrity, and dependability, because that’s always been our motto.”

Saturday, September 15th, 2012

PFP Handling Casey’s Furniture store closing

Author: Planned Furniture Promotions

Louis Casey has navigated a number of economic and market shifts during his 43 years at the family furniture store in downtown Temple.

However, the final chapter in the more than 75-year history of Casey’s Furniture will be written by him.

Casey’s, launched sometime in the mid-1930s, will close its historic 33,000-square-foot showroom and warehouse on South Second Street by January 2013. A going-out-of-business sale starts Thursday.

Its Belton location has been closed for several years.

“We’ve enjoyed every minute of it, but there’s a time and place for everything and it’s time for us to do something else,” said Casey, whose grandfather founded the business originally known as Household Furniture Company. “We’ve had success and enjoyed the loyalty of thousands of customers, but it’s time for us to move on to the next phase of our lives.”

His wife, Charlynn, will continue to work as a licensed interior designer. She hasn’t chosen where to base her business after the store closes.

“In the retail business, it’s six days a week,” Casey said. “I will be able to do things I have not taken the time to do. Spend more time with family, grandchildren, travel, do a little fishing.”

“And some unknowns,” Charlynn Casey interjected. “And some unknowns,” he agreed.

The building — and several hundred thousand dollars’ worth of merchandise — is for sale. The massive liquidation is not overly emotional for the owner of the business, but parting with eight employees and thousands of customers is another story, Casey said.

“That’s the most disappointing thing about closing the store is they’ve been longtime, loyal employees and that’s the hardest part of the decision,” said Casey, who has two employees with more than 20 years each at the store. “They are great, capable people and they will find other places to work.”

For Elaine Caughlin, the salesperson who customers typically request by first name or as “the brown-haired lady,” losing the store means losing a social connection. It’s also like losing her home, she said.

“I’ve said, ‘I gotta go home,’ before, and then realized that I was talking about going to work,” said Caughlin, a Casey’s employee for 27 years. “I look forward to getting up and going to work every day. It’s like a family.”

While Casey is a third-generation owner, he said his two grown sons are not interested in becoming fourth-generation heirs. That’s probably for the best, he said, citing changes in consumer attitudes and price deflation, largely due to offshore wood furniture manufacturing.

“This business model served us extremely well, but I’m not sure this model can make another generation,” Casey said. “It would be challenging for them to be successful going forward.

“The consumer is changing,” he added. “The emphasis is not so much on lifetime purchases. They are more inclined to purchase disposable products.”

The economy has presented pitfalls of its own, Casey said.

“Home furnishings is tied to the housing market, and when the housing market is weak, it affects our business,” he said. “The economic challenges of today are severe, but it’s not something we haven’t seen previously.”

Casey keeps a reminder of that fact in his furniture store office.

Years ago, he found a note handwritten by his great-grandfather and tucked away at his old harness and tire store in the site of the former Molly’s Deli, now Texas Tavern. The letter penned in 1918 politely informed a customer of a 14-month overdue bill.

“Some things never change,” Casey said, laughing.

Tuesday, April 10th, 2012

Colony House President Joins Planned Furniture Promotions

Author: Planned Furniture Promotions

Planned Furniture Promotions, Inc. (PFP) announced the addition of retail furniture veteran JR Diffee, the long-time President of Colony House Furniture, an upscale furniture showroom in Arlington, Virginia. JR joins PFP as its High End Event Consultant and will advise upscale retailers on how to use high-impact events to rejuvenate or reinvent their retail sales strategies.

Under JR’s stewardship, Colony House was widely recognized as one of the finest design-oriented retailers on the East Coast, as well as a company that consistently ranked among the top dealers of lines like Baker, Henredon and Hickory Chair. With an education and vast work experience in sales, marketing and insurance, JR joined his family’s business in 1985 and was appointed its president in 1991. JR successfully led the company in that role until last year when an offer was made on the company’s real estate. JR selected PFP—the leading specialist in high-impact, promotional furniture sales events—to conduct Colony Houses’ highly successful store closing sale.

After working with JR at the store closing sale, PFP’s team was highly impressed with his management and sales experience as well as his business and strategic acumen, and immediately asked him to join its team. “The high-end retailers have been some of the hardest hit by the economic downturn and many are in need of financial assistance,” said Tom Liddell, senior vice president, PFP. “We’ve successfully assisted many of the nation’s most well-known high-end retailers. JR has an intimate knowledge of their concerns and needs and will certainly be a huge asset in working with these clients”, Liddell added

JR is currently on the Board of Directors for the Arlington County Chamber of Commerce and is involved in the Leadership Arlington organization. He enjoys hiking, cycling and playing golf, and is a member of Congressional Country Club. JR is married and has four children.

PFP is a leading specialist in conducting high impact, promotional furniture retail sales. The company is responsible for developing and executing record-breaking premium store events for independent retailers including; Sussan’s in the Houston area, Bruno’s in Oklahoma City, Kornmeyers in Baton Rouge, Liberty in Jacksonville, Mastercraft Interiors in MD & VA, Homestead House in CA, Hitchcock Chair in CT along with others, such as Porter’s in Racine and Gabbert’s events in Texas. They’ve also handled many of the major-chain furniture liquidation sales in the U.S., including those for Wickes, Huffman Koos, Rhodes, Rosa’s and recently with RoomStore’s Texas outlets.

To learn more about Planned Furniture Promotions, please visit www.pfpromotions.com

Saturday, November 19th, 2011

Former PFP clients… Rosa’s Bounce Back After Bankruptcy (excerpt from “The Buffalo News”)

Author: Planned Furniture Promotions

The three sons of the founder of the defunct Rosa’s Home Stores chain have opened stores selling furniture and bedding in two former Rosa’s locations in the Town of Tonawanda and Cheektowaga.
The sons, with the support of their father, opened Home Furniture Gallery outlets late last month on Sheridan Drive and this month on Union Road. The sons all held positions with Rosa’s Home Stores, which left more than 1,000 creditors when it filed for bankruptcy last December, but the Rosas say Home Furniture Gallery is an entirely separate enterprise. “It’s a brand-new business — it’s brand new,” said Paul F. Rosa, the founder of Rosa’s Home Stores who serves as chairman of Home Furniture Gallery.
The new stores promote a 30-day, money-back guarantee and offer customers the transparent choice of different levels of quality at a range of prices.
One main distinction between the old and new stores is Home Furniture Gallery isn’t selling electronics or appliances.
“There’s unprecedented pressure on profit margins for both appliances as well as consumer electronics,” said Burt P. Flickinger III, a Buffalo native and managing director of Strategic Resource Group, the retail consulting firm. Sons Paul M., David and Anthony Rosa say they are confident they can take on the local and national chains in what is a highly competitive furniture and bedding market.
They have opted not to use the Rosa’s name on the company, or in its advertising, but analysts believe their experience and reputation only can help them.
“They have a proven track record as a retailer,” said Michael C. Clark, CB Richard Ellis’ director of retail tenant services. The Home Furniture Gallery stores opened in former Rosa’s locations at 2880 Sheridan Drive, at Eggert Road, and at 3770 Union Road, near the Walden Galleria. David Rosa said the brothers oversaw modest renovations to the two stores, including knocking down some walls, putting on a fresh coat of paint and cleaning the carpets. The brothers all are vice presidents, with David serving as chief financial officer, Paul M. responsible for operations and Anthony overseeing sales.
Once they fill a few remaining open positions, the company will employ 50 workers, including a number who worked for Rosa’s Home Stores.
Tuesday, November 16th, 2010

BANNON REJOINS PLANNED FURNITURE PROMOTIONS

Author: Planned Furniture Promotions

Will Resume Role with Executive Team

ENFIELD, CTPlanned Furniture Promotions, Inc. (PFP) welcomes back Mark Bannon as Sr. Vice President of Sales.

Bannon rejoins PFP’s executive team, which includes industry veterans Roy Hester, Sr. Vice President, Sales; Burt Homonoff, Sr. Vice President, Merchandising & Operations; and Tom Liddell, Sr. Vice President Sales and Marketing. Resuming his role as Sr. Vice President, Sales, Bannon will work with the executive team as well as Regional Managers Andrew Winans and Eric Rowles to coordinate details for client events.

With over 35 years of experience in the sale promotion and retail furniture business nationwide, Bannon’s responsibility includes interfacing with PFP clients and formulating marketing plans for retail client promotional events.

“Mark’s substantial experience and long history of producing successful results is widely recognized in the industry and is why he is regarded as such a valuable member of our team,” says Gene Rosenberg, co-owner, Planned Furniture Promotions. “We can count on Mark to deliver his essential expertise, energy and passion to every project and retail event which will prove highly beneficial to our clients.”

 PFP is a leading specialist in conducting high impact, promotional furniture retail sales, having partnered with clients on major furniture liquidation sales in the U.S., including those for Levitz, Wickes, Huffman Koos and Rhodes. The company is also responsible for developing and executing record breaking events for independent retailers Oskar Huber in Pa. and N.J.; Michael’s, Boise; Direct Furniture, Clarksville; along with premium stores such as Kornmeyers, Baton Rouge; Porter’s, Racine and Gabbert’s events in TX.

Tuesday, April 27th, 2010

Haynes Brothers Furniture

Author: Planned Furniture Promotions

I would highly recommend your services and would be willing to discuss with your potential clients the outstanding service you have provided to Haynes Brothers Furniture.

Please extend a sincere message of thanks and gratitude to your staff on behalf of the efforts put forth during the Haynes Brothers sale. It has been a pleasure working with you. I wish to extend my best wishes for the continued success of your organization.

Haynes Brothers Furniture
Daytona Beach, FL
Arlington Haynes, President

Tuesday, April 27th, 2010

Desave Furniture Mart

Author: Planned Furniture Promotions

I couldn’t be more impressed with the team of people you sent to represent Desava Furniture Mart as well as Planned Furniture Promotions. From the start, they took over the responsibility of running my store without undermining my authority as the owner. Each of them has gone out of their way to meet any need that I have brought to their attention. They have worked tirelessly and innovatively on my behalf to accomplish the successful liquidation of inventory while always being mindful to preserve the good reputation I have built in this community.

Desava Furniture Mart
Buffalo, WY
Virgil Harrel