Tuesday, February 18th, 2014

Edelstein Family Closing Designer’s Showroom Stores in Texas, PFP to handle the event!

Author: TomLiddell

Edelstein’s Better Furniture, which has been serving customers in the Rio Grande Valley for 107 years, is closing its two Designer’s Showroom stores in McAllen and Brownsville.

The current owner of Designer’s Showroom is Julie Edelstein-Best, third generation in the family business, who is retiring. Designer’s Showroom is holding a going-out-of-business sale in both store locations that starts Feb. 14. The sale is being managed by Planned Furniture Promotions.

“Facing her retirement, Julie had concerns about maintaining the Edelstein family’s good name in Brownsville and the surrounding communities during the closing,” said Tom Liddell, senior vice president, Planned Furniture Promotions, Inc. “We are pleased and proud to help her and the stores achieve this goal, while supporting Julie through this transition to her next phase of life.”

Edelstein’s Better Furniture was founded in 1906 by Morris Edelstein, a young Lithuanian immigrant. Eager to start a business, he went direct to the community, peddling a variety of wares door-to-door in Brownsville. He became the first merchant in the area to offer “time payment plans” on a variety of merchandise, including buggies, Studebaker wagons and furniture. Opera-tions steadily increased and, in 1925, Edelstein opened branch stores in Harlingen and McAllen. Within five years, he operated 13 retail stores that spanned from Eagle Pass to Brownsville, in-cluding stores in Matamoros and Piedras Negras, Mexico.

Morris’ son, Ruben, a leader in the community for many years, now retired, took over the reins of the family business in 1946 along with brother, Ben, who passed away in 2009. Together, they operated the chain of Edelstein’s stores for more than 60 years.

In February of 2008, The Edelstein family sold its 12 Edelstein’s stores but retained their two high-end Designer’s Showroom stores and their association with Cactus Flower Gifts & Interiors on South Padre Island.

Marketed under the slogan “More affordable than you’d think!,” Designer’s Showroom carries a wide variety of top brands, including Marge Carson, Baker, Sherrill, Century, Henredon, Rach-lin, Drexel Heritage, Caracole, Flexsteel, Hancock and Moore, Lexington, Maitland-Smith, Hooker and Theodore Alexander.


Tuesday, February 4th, 2014


Author: TomLiddell

PFP is proud to be part of this complete transition.  PFP assisted the owners of Kaplan’s Furniture with their GOB sale, then recommended PFP to the owners of Kurlancheek for their successful Moving Sale!  Now the Kuralancheek folks are the new tenants at the old Kaplan location!  Who’s on first, right?   Congratulations and best wishes to both former PFP clients!  Not only were they wonderful to work with from a business perspective, they are extremely friendly, honest and nice people.  

WILKES-BARRE TWP. – A closed furniture store on Mundy Street is about to come to life again.

Kurlancheek’s Furniture, a 116-year-old third-generation family-owned furniture business, will open in about two weeks where Kaplan’s Furniture closed last year. A grand opening will be held in February or March, said Ronne Kurlancheek, 62, the third-generation owner.

Kurlancheek’s was located in Exeter for the past nine years and in Duryea for more than 100 years. The Exeter location closed Jan. 1 and manufacturers are delivering new stock to Mundy Street.

Ms. Kurlancheek said she loved being in Exeter but she believes the Wilkes-Barre Twp. building “will serve us better.” She said it’s a good location because it’s close to other furniture stores.

“Competition is very good because it makes it very easy to cross-shop,” she said. “We also have a different look than everyone else around here, so we will be an alternative.”

Kurlancheek’s new building on Mundy Street is 22,000 square feet, about the same size as the Exeter location. Big red signs in front of the Mundy Street business inform motorists Kurlancheek’s is coming soon.

Ms. Kurlancheek said her former location in Exeter was an old building with no air conditioning and needed repairs.

“This store has air conditioning, which we are very excited about,” she said.

She is leasing from David Mayers, the third generation co-owner of Kaplan’s Furniture, who retired from the business.

Kurlancheek moving into Kaplan building

Kurlancheek moving into Kaplan building

Walking inside the business with her dog, Dolly, Ms. Kurlancheek showed the new store will have an industrial feel.

“We want it to have a warehouse look because our old store had a warehouse look,” she said.

Her grandparents, Jacob and Sadie Kurlancheek, started the business in 1898, and her parents, Ben and Priscilla Kurlancheek, later operated it.

While other area furniture stores closed because the owners are at the age that they want to retire, Ms. Kurlancheek said she is not ready to retire.

“Even though I should want to retire, I don’t. I still love the business,” she said. “We approach it in a very creative way. It’s not just business. It’s art and business.”

Pointing out that Kurlancheek’s features many one-of-kind items and special orders, Ms. Kurlancheek said, “I like the whole idea. I don’t have it out of my system yet.”

“We have very unique furniture,” she said. “We do things very different.”

Kurlancheek’s employs 15 full-time and part-time workers.

Thursday, September 5th, 2013

PFP – Proud to be part of such a great event!


Jennifer Sova, Virginia-Carolinas HFRA / IHFRA & Dr. Thomas McLean, MD, Brenner Children’s Hospital

The Piedmont Furniture Club reported that it held its 27th annual golf tournament on August 21, 2013 at a new location – Willow Creek Golf Course, High Point NC.

Proceeds from the tournament went to benefit Brenner Children’s Hospital – Cancer Research. This year’s donation was made in honor of Harold Hart, furniture distributor and owner of Hart Furniture in Siler City, NC. The Piedmont Furniture Club honored Harold for his longevity in the furniture industry, particularly since his diagnosis with Leukemia in December of 2012. Many participants, as well as those who could not attend the tournament, made additional contributions to Brenner’s Cancer Research. Harold was unable to attend, so close friend Maurice Pleasants spoke on his condition and expressed Harold’s gratitude for honoring him at their event.

Dr. Thomas McLean, MD, Associate Professor of Pediatrics at Wake Forest University and Principal Investigator for the Children’s Oncology Group and Erin McCloskey, Events Coordinator for Brenner Children’s Hospital attended the tournament and expressed their gratitude for the donation to children’s cancer research. Dr. McLean also spoke at the Piedmont Furniture Club’s inaugural Golf Tournament & Charity Drive in 2011 to benefit Brenner Children’s Hospital in honor of Fred and Jeff Murrow of Murrows Trucking. Our 2012 honoree was O’Connor DesVergers, daughter of Madeline and Kevin O’Connor of Samson Marketing.

The tournament itself was a success with 24 teams and gracious sponsoring partners, the International Market Centers (IMC), Murrow’s Transfer, Zenith Global Logistics, Planned Furniture Promotions, SDJ Trucking, Boyles Furniture & Rugs, and BFI Inc., to name a few. “With the third year of incorporating Brenner Children’s Hospital as the Piedmont Furniture Club’s designated golf charity, we see how honoring our friends and colleagues who have or still are battling cancer, can bring an industry together. We are excited to be able to provide the platform for that purpose. ” notes Ray Haislip, Virginia/Carolinas HFRA President.

Friday, July 19th, 2013

PFP & Bob’s Discount Furniture, Co-host Largest Fundraiser in Annual Event’s History


The money will benefit organizations carefully selected by the Bob’s Discount Furniture Foundation, formed 26 years ago by Gene Rosenberg and Bob Kaufmann, co-founders of Bob’s Discount Furniture.

The 2013 Bob’s Furniture Golf Outing, an annual event staged  by Bob’s Discount Furniture Charitable Foundation, and Planned Furniture Promotions, raised a record-breaking $515,000 for charity this week.

The money will benefit organizations carefully selected by the Bob’s Discount Furniture Foundation, formed 26 years ago by Gene Rosenberg and Bob Kaufmann, co-founders of Bob’s Discount Furniture. Organizations receiving funds from this year’s event include the American Cancer Society’s Camp Rising Sun, the American Red Cross,Cardinal Cushing CentersConnecticut Children’s Medical CenterFamily & Children’s Aid, the Jimmy Fund andNutmeg Big Brothers Big Sisters. The group’s website dedicated to charitable giving is

Gene Rosenberg, a lifelong philanthropist and community supporter, is a current nominee for election into the American Furniture Hall of Fame, which recognizes individuals who have made notable contributions in their roles in the home furnishings industry.

“I am personally gratified by this year’s level of giving, as well as in knowing how the funds raised will help many in need,” says Rosenberg, who also owns Planned Furniture Promotions (PFP). “We appreciate everyone’s support and I can’t say enough what an honor it is to work among this group of generous and caring individuals.”

The 2013 event included its largest number of participants in a round of golf at the Tunxis Plantation Country Club in Farmington, Conn., followed by an evening gala at the Farmington Club attended by more than 430 guests, who enjoyed dinner, as well as silent and live auctions. The event was hosted by Bob’s co-founders Bob Kaufman and Gene Rosenberg, who enjoyed the festivities alongside fellow employees, partners and community members.

The charity golf outing was started 26 years ago by Planned Furniture Promotions, a leading sales promotion company in the home furnishing industry. Bob’s Discount Furniture became an event partner when Kaufman and Gene Rosenberg, also the founder of Planned Furniture Promotions, started Bob’s in 1991.

Past beneficiaries include the American Cancer Society’s Camp Rising Sun, Family & Children’s Aid, Connecticut Children’s Medical Center, Jimmy Fund and the American Red Cross. Organizations that have benefited from the event in prior years include Nutmeg Big Brothers/Big Sisters, March of Dimes and the Salvation Army.

Monday, April 29th, 2013

Well-Known North Carolina High-End retailer, Baker Furniture Co. entrusts PFP with their last and biggest sale event!


Baker Furniture in Cramerton (standing L-R) owners Jim and Sandra VanPelt and (sitting L-R) their children who help run the business Greg VanPelt and Holly Hite

As covered by the Gaston Gazette, April 2013   (Cramerton is a close suburb of Charlotte, NC)

A 60-year-old Gaston County tradition is coming to an end.

Baker Furniture Co. in Cramerton plans to close by the end of July, having furnished local homes for three generations.

Owners Jim and Sandra Van Pelt say the time is right to stop working 12-hour days and start spending that time with their four grandchildren.

Customers have come to expect the VIP treatment from the business. Sandra Van Pelt often travels to customers’ homes to measure spaces before placing orders.

Baker’s has built a reputation of carrying high-end brands.

It’s come a long way since Sandra Van Pelt’s father, Floyd “Red” Baker, opened the store in 1949 in his garage.

He sold discount furniture to people still recovering from the Great Depression.

Sandra Van Pelt recounts how the business was born. Her parents drove to Hickory to buy a mahogany bedroom suite from a manufacturer. Baker, hunting a bargain, asked if he could get a good deal.

The salesman agreed, but on the condition that Baker buy six bedroom suites instead of one.

The couple made the deal. They put one set of furniture in their home and the other five on the lawn for sale. Customers soon arrived, and “Red” Baker watched the business continuously expand until his death in 1985.

That’s when Jim and Sandra Van Pelt became owners. Their grown children, Greg Van Pelt and Holly Hite, also work at the store.

Less attention to quality

For the last five years, annual sales at the furniture store have totaled $5 million, said Jim Van Pelt. He and his wife take pride in serving discerning clients from Charleston, S.C., to Atlanta.

But the Charlotte region provides loyal customers who, Sandra Van Pelt says, wouldn’t go anywhere else to buy furniture.

“In a small business like this, your customers become your family,” Jim Van Pelt said. “So that’s the bittersweet part.”

Styles and customer habits have changed dramatically over the decades.

Two decades ago, clients wanted everything in a living room to match. From the draperies to the armchairs to the sofa, the “matchy-matchy” style was the rage.

But these days, eclectic styles are in fashion and anything goes.

The Van Pelts have filled fewer custom furniture orders in recent years. Some customers lost interest in picking out solid wood frames, flipping through sample books and selecting ornate fabrics.

They want to walk in a furniture showroom, scout out items they think will look good and leave with the purchases in tow, Sandra Van Pelt said.

Many customers are also paying less attention to quality and are more focused on the price tag.

“Most people have become a lot more conscious of price because of the economy,” she said. “Even people that have money, they’re not throwing it away. They’re still careful with how they spend it.”

‘Personalized attention’

Beverly Cole of Gastonia has moved several times over the past five decades. And the staff at Baker Furniture Co. has been there to help her redecorate each home.

“They wanted to please you so much. I really do think that’s the thing that Gastonia is going to miss so much,” she said. “You knew when you went over there, if you couldn’t find it, they were going to order it for you. That personalized attention is going to be hard to come by now.”

She can’t recall exactly how many furniture pieces she’s bought from the Van Pelts. Since 1960, they’ve helped her select beds, living room furnishings, dining room tables and framed pictures.

After recently moving into an apartment, she found herself once again calling on the services of the Van Pelts. They helped find a headboard for a bed that matches her night stand.

Then Sandra Van Pelt arrived to help her place furniture in different rooms.

“I’m going to miss them terribly,” Cole said. “It’s been a wonderful relationship with needing furniture and having some wonderful people to buy it from.”

Closing out

The store is still fully stocked. The Van Pelts replenish the showroom with items from an on-site warehouse. They hope to have all furniture and rugs liquidated by the end of July.

Jim Van Pelt said the property and 40,000-square-foot brick building are for sale.

The business has always been on Market Street. Additions and renovations have been made over the years to accommodate more showroom space.

Sandra Van Pelt said longtime customers hear about the store closing and stop by to greet her. Then they cry together and remember the friendships made.

It’s emotional because she’s been involved in the business all her life.

“We have always strived to sell people good furniture and give them choices,” she said.

As covered by the Gaston Gazette, April 2013

Tuesday, March 19th, 2013

The Importance of Broom Clean!


If you are liquidating, closing or moving, it’s critically important to sell it all.   It’s easy to sell the cream off of the top, few promoters can sell it all.  When PFP offers a “Broom Clean Guarantee“, we mean it!

Savvy Spaces, Charlotte, NC:  One day after selling every single piece of their significant inventory…  at a profit!

Wednesday, February 20th, 2013

Can’t decide if reinvention is the answer?


Many retailers that we work with are struggling, looking for new sources of cash flow and concerned about what their future may hold.  In many (if not most) cases, they wait too long.  The thought is often that business will return, it will be just like the good old days.  Two of our clients found the answers that they were looking for in books.   We’ll pass those recommendations along to you here….

Whether you’re trying to decide whether to close, reinvent or improve your business, these books are both full of great ideas.  Enjoy…

Necessary Endings by Dr Henry Cloud

Leadership and Self Deception by the Arbinger Institute

Wednesday, February 20th, 2013

Greenbaum’s event being handled by PFP


As Reported at

A high-end, heirloom-quality furniture manufacturer and seller that has called Paterson home for more than 60 years — whose clients include actors, kings and billionaires — is closing its massive showroom in the city’s downtown to open one closer to customers in Bergen County.

Jimmy Greenbaum and daughter Susan Greenbaum Gross, owners of Greenbaum Interiors. A 30,000-square-foot factory will remain in Paterson after the family closes its showroom.

Jimmy Greenbaum and daughter Susan Greenbaum Gross, owners of Greenbaum Interiors. A 30,000-square-foot factory will remain in Paterson after the family closes its showroom.

The decision by Greenbaum Interiors to shutter its 100,000-square-foot showroom, while leaving a company-owned, 30,000-square-foot factory in Paterson, is the latest blow to the state’s third-most populous city, dramatically diminishing the presence of a high-profile business that draws customers from North Jersey and New York State.

Greenbaum Interiors notified customers of its plans by mail last week and email this week, touting a sale that will slash prices by up to 65 percent to reduce its inventory enough to fit into a smaller showroom in Bergen County.

“If people won’t come here, there is nothing I can say or do to make them come,” said Susan Greenbaum Gross, president of Greenbaum Interiors. “We have to be close to our customers.”

No Bergen property has yet been identified. But the company, which has 55 employees, is looking for a 10,000-square-foot to 14,000-square-foot space at the northern end of Route 17 to house a showroom expected to open in the fall with 15 employees.

That would leave 35 workers and a 5,000-square-foot showroom in the Paterson factory, which will sell furniture. Greenbaum Interiors also has a 7,500-square-foot showroom with five employees in Morristown.

The company’s wealthy clients have included actor Eddie Murphy, who bought for his homes in Englewood and California; King Hussein of Jordan; and a Russian billionaire, whom the company declined to identify and who bought an entire houseful of furniture that was shipped to Russia.

Mayor Jeffery Jones said the Greenbaum family briefed him two weeks ago on its plan to close the Paterson showroom, but did not mention moving to Bergen County.

“It’s a big loss,” Jones said, though he noted that the company will retain a significant presence in the city.

“The clientele doesn’t come from Paterson, but the workers do,” he said. “The labor, the work, the storage, the repair — all that stays in our city.”

See the balance of the article, CLICK HERE

Sunday, February 17th, 2013

Be Careful Whom You Trust With Advice


It’s important to see why someone would push you to use one company over another.

You have to ask….  What is their motivation?

Most retailers have long and mutually profitable relationships with the professional sales reps that call on them.  Over the years, they usually develop strong friendships, founded on trust and

Sales pros that recommend PFP do it for the right reason

honesty.  The hundreds of sales professionals, that recommend PFP, do so because they feel that we are the best company to assist their customers.  They know that by using PFP, they have the best chance for recovery, whether it’s to save a struggling business, or to use the PFP copyrighted “What If?” program.  A “What If” promotion allows a store to completely reinvent their business model with a relevant and profitable new structure.  Bottom line, if a sales representative recommends PFP, they’re doing it because they believe we can help, not for their own remuneration.  The most they can hope for from PFP is orders to support a sale, but even then, we only buy lines that are “right” for an event and that provide outstanding value.

As an example, we see a lot of correspondence going to sales reps like the following letter sent by a promoter.  Unfortunately, these “lead fee” programs are very common.  The point is, it’s important to understand the motivation of the person that may be pushing one promoter over another.

The following is a letter that was emailed to hundreds of sales reps nationwide.  This is only one example, we’ve seen many….


When you give us a referral, here is what you can expect from (Company Name Removed):

The majority of you have been in your respective territories for many years and the retail relationships that you have developed and nurtured, in many cases, have also become close friendships.  Relationships that your retailer/friend has come to depend on for: product knowledge, market/competitive advice, sales/product presentations for their staff in addition to a number of other various “business caps” you wear for which they solicit your input.  That puts you in a unique situation to also make recommendations when their daily sales and margins are falling, they are over-inventoried, floor samples need freshening and the resources to do so are lacking, they have a backlog of sold/undelivered orders that are on credit hold among numerous other signs of distress.  NOW, you can make a recommendation to those same retailers/friends when you recognize the signs of distress, or they simply reach out asking for your help.

AND…we’ve strengthened our rep referral program. We will pay you a guaranteed $4,000 for every referral made to us that we convert to a sale (emphasis added). Here is how it works…if you provide me with a retailers name and contact info and that retailer is expecting my call, when we sign that sale, you will be paid a guaranteed $4,000 or .5%, whichever is greater.  For example…if the sale does $500,000, you will receive $4,000 and if that same sale does $1,500,000, you will be paid $7,500….if it does $3,000,000, you will earn $15,000, etc.  Payments are sent to you on a weekly basis during the term of the event.  AND….we’ll buy from you the lines you’re representing to use in the sale; so, you’ll generate a revenue stream from both sides of the event.


Wednesday, February 13th, 2013

PFP to handle historic store closing at Henco Furniture


As covered by Memphis Channel 3


As covered by the Memphis Commercial Appeal

West Tennessee’s Henco Furniture announces closing

Entrepreneur and longtime retailer Tom Hendrix wants customers to know that his homespun television commercials promising that “It’s worth the drive” to visit Henco Furniture in Selmer, Tenn., are still true, but now there’s an expiration date attached.

The expansive furniture store, located about 80 miles east of Memphis at 205 Henco Drive in the Selmer Industrial Park, is closing after 17 years in business. Hendrix, who turns 81 in April, made the announcement on Tuesday and said he plans to devote the next chapter in his life to penning his autobiography. A going-out-of-business sale is now under way, but the official closing date depends on how long it takes to move the remaining merchandise.

“When I turned 80 last year I told my wife Sherry Lynne that I thought 80 to 90 would be my best years,” Hendrix said. “I’ve always wanted to write a book, but it takes time to do it, so that’s what I’m going to focus on now. That and spending more time with my family.”

Hendrix said that although he’s enjoyed running the family-owned business, it just wasn’t feasible for his daughters — Leigh Anne McWhorter of Nashville and Susan O’Connell of Corinth, Miss. — to uproot their lives and move their young children back to Selmer to take over day-to-day operations.

And economic factors played a significant role in the decision, Hendrix said.

From a high of around 100 employees, the staff has fallen to around 40 workers after the fallout from the recession. And while the store used to post sales of more than $1 million a month, that figure has been cut at least in half since 2008 and the effort to maintain operations was becoming exhausting.

“It’s sort of like owning a dairy farm because you’ve got to get up early and milk the cows every day. You’ve got to love it and live it,” Hendrix said. “They’ve got their lives elsewhere and this was not the right career for them.”

It certainly didn’t seem like an obvious career for Hendrix, either, at least not at the start.

After decades as an entrepreneur and working in a variety of venues, Hendrix came out of retirement in 1996 to open his furniture showroom. With no prior experience in furniture sales, he focused on building personal connections with customers and creating a family-friendly environment that served as shopping emporium and tourist destination.

“My wife and I were motor-homing it across the country and I told her that at I had a lot of productive years in me and needed to do something else,” Hendrix recalled. “I decided to open up a furniture place near where I grew up and make it a place where the parents would love to visit and the kids would cry when they had to leave.”

To do that, Hendrix fashioned his facility as a destination spot, transforming more than 200,000 square feet of showroom and warehouse space into a homey village that included a restaurant, soda fountain and offered cookies at the front of the store and popcorn in the back. Henco featured a Main Street theme with various storefronts that led to different merchandise areas.

“I was working at a bank at the time when Mr. Hendrix came in and wanted a loan to recreate this small town, furniture store kind of place within an industrial park and I thought he was crazy at first,” said Ted Moore, executive director of the McNairy County Economic Development Commission. “But we made the loan and he made the business successful and Henco has had a great impact on our community.”

Spread out over 40 acres, the site drew customers from six states and was the second-highest tax generator in the county, said Russell Ingle, director of Chamber programs for the McNairy Regional Alliance. The Chamber of Commerce promoted the facility as both a shopping outlet and a tourist destination.

“Lots of groups like the Rotary Club met there and it was a hub for social networking activities,” Ingle said. “It was a great attraction for our community and we’re going to miss it.”

Hendrix’s daughter Susan O’Connell said she’d also miss the store, but that she knew her parents were looking forward to spending lots of time with their seven grandchildren.

“We’re sad about leaving all the customers and employees because they’ve been like family to us, but we want to look at this as a celebration of my father’s career and what he’s meant to so many people,” O’Connell said. “He’s not closing the book, he’s just turning the page to start the next chapter in his story.”

Henco Furniture will continue to discount its merchandise and remain open until the stock is depleted, Hendrix said, but there’s no way of knowing how long that will take. In the meantime, the property is being listed with a real estate agency in the hope of transforming the space into something else once the final sale has been rung up.

“It’s still worth the drive, but you need to get on the road and make the trip today,” Hendrix said. “We’ll be waiting for you.”