planned furniture promotions press coverage


Saturday, June 9th, 2012

NEW VICE PRESIDENT NAMED AT PLANNED FURNITURE PROMOTIONS

Author: Planned Furniture Promotions

Robert Rosenberg to join Company’s Executive Team

Robert (Rob) Rosenberg

ENFIELD, CT, June 8, 2012 / — Planned Furniture Promotions, the industry’s premier high-impact event company, today announced it has appointed Robert Rosenberg, 32, as a new Vice President.  Rosenberg will oversee various events, merchandising and operations of the company in his new executive role.  A proven event conductor and innovative leader, he will be a key component in further improving PFP’s well-known and respected event success.  Rosenberg joins the PFP executive team after working his way up through almost every role in the company.  After graduating with his Bachelor’s Degree in Business Management, Rosenberg started as a warehouse hand in 2003, moved into store sales, then assistant event coordinator and finally to event manager, where his success has been outstanding. Rosenberg conducted record breaking events for the company, not only in gross sales, but in profits and satisfaction for PFP clients.  Numerous recorded client testimonials on the company’s website praise Rosenberg’s expertise and professionalism (www.pfpromotions.com).

Rosenberg is the grandson of industry icon, Mr. Gene Rosenberg, PFP co-owner and also a founder of Bob’s Discount Furniture (an industry top 15 company).  Gene Rosenberg said, “I’ve watched Rob move through the ranks and when this new promotion was suggested by our executive team, I could not have been more pleased.  Rob has worked hard and excelled on behalf of the company and our clients. With his well-deserved promotion, Rob, together with the entire PFP team, will help ensure that the Rosenberg legacy of providing unparalleled results and service to our clients will be carried on.

Among others, Rosenberg has been involved in major industry events and sales at Levitz, Modernage, Sofa Express, American Home, Georgetown Interiors, Sussan Furniture, Mazer’s and most recently at Furniture Warehouse in Salt Lake City.  “Rob’s experience, overwhelming success and can-do positive attitude  are what prompted us to make this move”, said Roy Hester, Sr. Vice President for the company.  “Rob understands that our first directive is to help our clients reach their goals — he accepts that as his most important priority and has delivered on that promise time and time again. We’re delighted to have him join our executive team,” said Hester.

PFP is celebrating its 50th year of successfully assisting furniture dealers.

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Tuesday, April 10th, 2012

Colony House President Joins Planned Furniture Promotions

Author: Planned Furniture Promotions

Planned Furniture Promotions, Inc. (PFP) announced the addition of retail furniture veteran JR Diffee, the long-time President of Colony House Furniture, an upscale furniture showroom in Arlington, Virginia. JR joins PFP as its High End Event Consultant and will advise upscale retailers on how to use high-impact events to rejuvenate or reinvent their retail sales strategies.

Under JR’s stewardship, Colony House was widely recognized as one of the finest design-oriented retailers on the East Coast, as well as a company that consistently ranked among the top dealers of lines like Baker, Henredon and Hickory Chair. With an education and vast work experience in sales, marketing and insurance, JR joined his family’s business in 1985 and was appointed its president in 1991. JR successfully led the company in that role until last year when an offer was made on the company’s real estate. JR selected PFP—the leading specialist in high-impact, promotional furniture sales events—to conduct Colony Houses’ highly successful store closing sale.

After working with JR at the store closing sale, PFP’s team was highly impressed with his management and sales experience as well as his business and strategic acumen, and immediately asked him to join its team. “The high-end retailers have been some of the hardest hit by the economic downturn and many are in need of financial assistance,” said Tom Liddell, senior vice president, PFP. “We’ve successfully assisted many of the nation’s most well-known high-end retailers. JR has an intimate knowledge of their concerns and needs and will certainly be a huge asset in working with these clients”, Liddell added

JR is currently on the Board of Directors for the Arlington County Chamber of Commerce and is involved in the Leadership Arlington organization. He enjoys hiking, cycling and playing golf, and is a member of Congressional Country Club. JR is married and has four children.

PFP is a leading specialist in conducting high impact, promotional furniture retail sales. The company is responsible for developing and executing record-breaking premium store events for independent retailers including; Sussan’s in the Houston area, Bruno’s in Oklahoma City, Kornmeyers in Baton Rouge, Liberty in Jacksonville, Mastercraft Interiors in MD & VA, Homestead House in CA, Hitchcock Chair in CT along with others, such as Porter’s in Racine and Gabbert’s events in Texas. They’ve also handled many of the major-chain furniture liquidation sales in the U.S., including those for Wickes, Huffman Koos, Rhodes, Rosa’s and recently with RoomStore’s Texas outlets.

To learn more about Planned Furniture Promotions, please visit www.pfpromotions.com

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Monday, May 17th, 2010

Planned Furniture Promotions Press Coverage

Author: Planned Furniture Promotions

PLANNED FURNITURE PROMOTIONS LAUNCHES NEW WEBSITE

Site Features Interactive Dealer Function

Enfield, CT, May 16th, 2010 –Planned Furniture Promotions, Inc., a high-impact event company, has launched a top to bottom redesigned business to business website that will be immensely useful and informative for furniture retailers.   The website, www.pfpromotions.com, is interactive, easy to navigate, provides tools to help retailers analyze their business, and answers almost every question that retailers might have about high impact sales.

One of the most useful tools on the site is the state of the art audio players.  A user can simply click on an icon to listen to recordings of former clients of Planned Furniture Promotions offering details about their experience during and after their high-impact event.   Roy Hester, Sr. VP for Planned Furniture Promotions said “We caught most of these folks completely off guard.  We called and asked them to tell their story, in their own words, unrehearsed and from the heart.”   There are currently 11 recordings, but Planned Furniture Promotions plans to add several more in the near future.

“A retailer can use the interactive Business Health Check to determine if they need Planned Furniture Promotions’ services” said Burt Homonoff, Sr. VP for the company.   “There are a series of simple questions with check box answers.  The questions allow a retailer to self diagnose his or her operation and it’s all anonymous” added Homonoff.

In addition to the above features, the company has also added scanned copies of the original letters of recommendation from prior clients.  “We have literally hundreds of letters and testimonials that we could have posted” said Tom Liddell, VP, Sales & Marketing.  “We chose a few that show a cross section of the many retailers that we’ve served” added Liddell.   Planned Furniture Promotions felt that it was important to offer examples from the large national and regional chains as well as the medium and smaller independents that it has conducted events for.

The site relays the story of how Gene Rosenberg and Paul Cohen partnered together and founded the company in 1962, both of whom are still active in Planned Furniture Promotions today.  Biographies of each of the event consultants are offered as well as a handy Question and Answer section.  The company will be adding a complete video section in the near future.

Planned Furniture Promotions is also developing a separate secure portal that will generate detailed information to its clients.  These live event tracking reports will be e-mailed or faxed to clients automatically to better allow them to monitor all aspects of the sale promotion events being conducted by Planned Furniture Promotions on their behalf.  There will be tools added for Planned Furniture Promotions’ managers and office staff as well to ensure and continue the superb service that the company provides its clients.  The site was developed by David Lively’s company, The Lively Merchant, a division of Imagine Retailer. To view the entire site, please visit www.pfpromotions.com .

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