The sons, with the support of their father, opened Home Furniture Gallery outlets late last month on Sheridan Drive and this month on Union Road. The sons all held positions with Rosa’s Home Stores, which left more than 1,000 creditors when it filed for bankruptcy last December, but the Rosas say Home Furniture Gallery is an entirely separate enterprise. “It’s a brand-new business — it’s brand new,” said Paul F. Rosa, the founder of Rosa’s Home Stores who serves as chairman of Home Furniture Gallery.
One main distinction between the old and new stores is Home Furniture Gallery isn’t selling electronics or appliances.
“There’s unprecedented pressure on profit margins for both appliances as well as consumer electronics,” said Burt P. Flickinger III, a Buffalo native and managing director of Strategic Resource Group, the retail consulting firm. Sons Paul M., David and Anthony Rosa say they are confident they can take on the local and national chains in what is a highly competitive furniture and bedding market.
They have opted not to use the Rosa’s name on the company, or in its advertising, but analysts believe their experience and reputation only can help them.
Once they fill a few remaining open positions, the company will employ 50 workers, including a number who worked for Rosa’s Home Stores.